Strategic Brand Management

The Strategic Brand Management course focuses on building and maintaining strong brands. It covers brand positioning, brand equity, and brand communication strategies.

Key Learning Objectives

By the end of this course, students will:

• Understand Brand Fundamentals: Learn the key concepts of branding and brand management.
• Develop Brand Strategies: Create strategies for brand positioning and differentiation.
• Build Brand Equity: Enhance brand value through effective management.
• Communicate Brand Identity: Develop integrated brand communication strategies.

Core Topics Covered

1. Introduction to Brand Management
   • Definition and importance of branding.
   • Key elements of a brand (e.g., logo, tagline, brand promise).
2. Brand Positioning
   • Strategies for positioning a brand in the market.
   • Differentiation and competitive advantage.
3. Brand Equity
   • Building and measuring brand equity.
   • Managing brand loyalty and perception.
4. Brand Communication
   • Integrated marketing communication strategies.
   • Digital branding and social media strategies.
5. Brand Management Challenges
   • Managing brand crises.
   • Global branding and cultural considerations.

Skills Acquired

By completing this course, students will:

• Develop and implement brand strategies.
• Build and measure brand equity.
• Create effective brand communication campaigns.
• Manage brand challenges and crises.

Career Opportunities

This course prepares students for roles such as:

• Brand Manager
• Marketing Manager
• Product Manager
• Advertising Executive
• Digital Marketing Specialist

Why Choose This Elective?

This course is ideal for students who:

• Are interested in marketing and branding.
• Want to learn how to build and manage strong brands.

• Aspire to work in brand management or marketing roles.